This was a strong year for ACE 2024, and we like to think Medfx made the most of it! Whether you were in attendance or were elsewhere, here’s what you might have missed from ACE 2024.

If you’ve been reading our blog or checking our emails during the past few weeks, you’d know that we were very excited for Ace 2024, and the event didn’t disappoint! The Medfx team went out in full force to make the most of this event, here’s a breakdown of just some of the things we saw:



We'd like to start off by saying that the opportunity for knowledge sharing between industry experts this year was phenomenal, both for in-practice treatment, and wider business management. One standout talk for us was Galderma’s “Utilising Restylane Fillers and Ultrasound for Complex Treatments” which described how results from using the Restylane portfolio can be improved using ultrasonography. However, we broke up these talks with panels on marketing, such as ‘Mastering Your Marketing: The Power of Personas’, which was an excellent talk on patient segmentation.

Our stand

We were really proud of our stand this year and hoped you all enjoyed having a go on the grabber machine, don’t forget to tag us in your pictures! Our team outdid themselves in putting this together. However, the best part of our stand was having the team all together and networking with ACE attendees, some of our staff had come all the way from Ireland to be here and it was great to work alongside them to make an impact.


With over 80 exhibitors, we had a lot of people to meet. Whether it was catching up with brands we already supply, or meeting new, up-and-coming companies, this really was a rare opportunity to meet people from across all parts of the industry, from practitioners to publishers to podcasters.